You define a central operating concern for Sapo the example enterprise. This allows you to carry out cross-company, enterprise-wide evaluations. Before you create this central operating concern however, you must segment the enterprise’s sales markets.

Profitability segments (market segments) are defined in Sapo using a combination of characteristic values:

• Sales market: Taiwan, Europe, USA, Japan, Czech Republic
• Strategic Business Units: PCs, printers, monitors, printed circuit boards, casings
• Distribution channel direct sales, wholesale trade, retail trade