Practical Application (LO-MD-AM Product Catalog) 

Purpose

This process shows how to create and use Internet product catalogs and online stores.

Process Flow

  1. Use the Product Catalog component in the R/3 System to determine which merchandise you want to include in the catalog and attach any multimedia objects you wish (such as images or audio clips).
  2. You make the catalog available to your customer on the Internet. Your customers can now display information about the products.

    3. The process for an online store is the same as that for a product catalog, except that:

  3. Customers are able to select and transfer the articles they wish to purchase into a shopping basket.
  4. When customers visit the Web site for the first time, they are not yet known to the system. Customers can then register, at which time the system creates customer master records and assigns initial passwords. (For more details, see Customer Data Creation below.)
  5. Customers can have a quotation created for them in accordance with their own specific conditions, showing the total price for the items they wish to purchase.
  6. If they approve the quotation, a sales order is then created in the R/3 System and can be immediately processed there.
  7. Customers choose a payment option: invoice, credit card, or COD (cash on delivery). Invoices are handled as normal billing documents in R/3. If the customer choose to pay by credit card, the credit card data is checked and, if valid, the system allows the transaction to proceed.

Customer Data Creation

New customers receive an online form to fill out. Immediately afterwards, R/3 automatically assigns a customer number and initial password. Since company code, sales organization, division, and other data are taken from a reference customer record delivered with R/3, most of the customer master record is filled out automatically when a new customer registers. All the customer enters is address and payment data. Customers can change their passwords or mailing information at any time.

Customer record creation takes place in real-time, so that they can order right away.