SAP Component	Functions
Sales support	Customer care, acquisition
Sales	Customer inquiries

• You can use a mailing campaign to inform certain customers or sales prospects of marketing activities and events, for example, when you introduce a new product to the market, or if you are about to hold a trade fair. You can use existing sales information in your system to generate address lists for customers and sales prospects that you have chosen as your target group for that particular mailing campaign. These target customers and sales prospects then receive a letter, perhaps with an enclosed sample.
• Every contact that you make with a customer (visits, telephone calls, letters) can be stored in the system as a sales activity. The information that you collect and save in the system provides a valuable source of information that all authorized employees can then access.