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product catalog

Retail (IS-R)

Means of presentation used in advertising grouping together advertising messages about a number of materials.

Example:

Telecommunications industry (IS-T)

Tool that displays and provides access to product/service-relevant information, such as prices, in a structured manner.

It consists of a clearly laid-out HTML application integrated with search and filter functions. Depending on customer profile and service availability, selection can be limited to a subset of products/services using the filter function.

Forms part of the IST-CS component (customer service).

(CRM)

Component enabling the structuring of product catalog data based on product master data and the management of the associated information.

You can use the product catalog to effectively present your products in the World Wide Web or using other media.