D&B Marketing
Dun & Bradstreet External Market Data
D&B Marketing Universe for SAP BW
Components of the D&B Marketing Universe for SAP BW
Updating the D&B Marketing Universe
Integration of the D&B Marketing Universe into SAP BW
Data Model
Upload Process
Update Process
Implementing D&B Marketing Universe for SAP BW
Setting Business Function DUN_BRADSTREET_CONTENT
Activating Content
Creating InfoPackages
InfoPackages for Initial Upload
InfoPackages for Repeated Upload
Configuring Size of Data Packets and Frequency
Expanding Table Spaces
Customizing BW for the Usage of the D&B Marketing Universe
Customizing for Business Partner Creation from BW in SAP CRM
Uploading D&B Data for Marketing Universe
Uploading Data from OLTP Systems
Rationalizing Customer and Business Partner Master Data
Storing D&B Data on an Application Server
Uploading Initially Delivered D&B Files
Uploading Repeatedly Delivered D&B Files
Uploading the D-U-N-S Text File
Uploading D&B's Universe of Abstract Data
Enhancing the D-U-N-S Number with Status Information
Applying Attribute Changes to InfoObject D-U-N-S Number
Updating InfoObject Customer Number
Applying Attribute Changes to InfoObject Customer Number
Updating InfoObject Business Partner
Applying Attribute Changes to InfoObject Business Partner
Enhancing Business Partner in SAP CRM with D-U-N-S Number
Uploading Transactional Data into the Marketing Cube
Using D&B Data for Campaigning
Analyzing Sales Data and D&B Data
Selecting Target Groups
Requesting Contact Details for Selected Prospects
Importing Requested Contact Information for Prospects
Selecting Target Groups and Starting the Campaign
Excluding Companies from Target Group Selection
Files for Data Exchange
Files for Both D&B Solutions for SAP BW (Uploaded Initially)
SIC Text File
SIC Hierarchy File
Legal Status Text File
Country Code Text File
Files for Both D&B Solutions for SAP BW (Uploaded Repeatedly)
BW Export File
D-U-N-S Family Tree File
D-U-N-S Text File
D-U-N-S Contact Details File
Files for D&B Marketing Universe for SAP BW
D&B Marketing Universe Matched Client File
D&B Universe of Abstract Data
File Requesting Contact Details from D&B
D&B Rating Net Worth - Text
D&B Rating Condition - Text
D&B Score - Text
D&B Sector Code - Text
D&B Region Code - Text
D&B Area Code - Text
D&B District Code - Text
Files Delivered with Business Content
Employee Band - Text
Employee Band - Hierarchy
Annual Turnover Band - Text
Year Started - Text
D&B Location - Text
D&B Customer Status - Text
Transfer Structure for Uploading D&B's Universe of Abstract Data
Transfer Structure for Updating Customer Number
Transfer Structure for Uploading Transactional Data
Transfer Structure for Importing Contact Details
Data Flow
Glossary
Roles
Market Exploration Analytical Application
Dun & Bradstreet Marketing Analysis
Dun & Bradstreet Marketing Analysis (CRM)
Workbooks
D&B Customer (%) vs. Norm (%)
D&B Customer (%) vs. Revenue (%)
D&B GIS Penetration Analysis
D&B Historical View
D&B Marketing Analysis
D&B Marketing Details - All Businesses
D&B Marketing Details - Customers
D&B Marketing Details - Prospects
D&B Tactical Data
Queries
D&B Marketing Analysis
D&B GIS Penetration Analysis
D&B Customer (%) vs. Norm (%)
D&B Customer (%) vs. Revenue(%)
D&B Historical View
D&B Historical View (Overview Loaded Data)
D&B Marketing Details - All Businesses
D&B Marketing Details - Customers
D&B Marketing Details - Prospects
D&B Tactical Data
D&B Family Tree Analysis
D&B GIS Family Tree Analysis - Triangles (Duns)
D&B GIS Family Tree Analysis - Circle (Gl.Duns)
D&B GIS Family Tree Analysis - Lines (Gl.Duns->Duns)
D&B Scoring Portfolio
D&B Sales
Dun & Bradstreet Rationalization for all Customers
D&B Family Tree Analysis (CRM)
D&B Marketing Analysis (CRM)
D&B Customer (%) vs. Norm(%) (CRM)
D&B Customer (%) vs. Revenue(%) (CRM)
D&B Marketing Details - All Businesses (CRM)
D&B Marketing Details - Customers (CRM)
D&B Marketing Details - Prospects (CRM)
D&B Rationalization Business Partner (CRM)
InfoCubes
D&B Marketing Cube
D&B Marketing Universe
D&B Marketing and CRM Sales
Sales Analysis
InfoSources
BW Export File
D&B Marketing Universe Matched Client File
D&B Universe of Abstract Data
D-U-N-S Contact Details File
Key Figures
Employees Total
Estimated Annual Turnover
Sales
Number of Businesses
Characteristics
US 1987 SIC 1
D-U-N-S® Number
Employee Band for Company
Global Ultimate : D-U-N-S®
HQ/Parent: D-U-N-S®
Legal Status
Rating Condition
Rating - Net Worth
Annual Turnover Band
Score
Year Started Band
Match Codes
Business Partner External Attributes
Process Chains
D&B Marketing Full Master Data Load
D&B Marketing Additional Data Load
D&B Marketing Full Transactional Data Load
D&B Marketing Meta Chain Full Data Load
D&B Marketing Initial Data Load