Lead Management: Channel Analysis 
Lead Management: Channel Analysis
Technical name: 0MKTG_C01_Q0001
Based on InfoCube:
0MKTG_C01
Use
This query is used to determine the best channels by which business partners are contacted in the context of a marketing campaign. Following each marketing campaign, the lead manager can compare the success of a given channel to those of others.
Free Characteristics
|
InfoObject |
Description |
|
0CRMSA_OG_R |
Responsible sales organization |
|
0CRM_SALOFF |
CRM sales office |
|
0CRM_SALGRP |
CRM sales group |
Variables Used
|
InfoObject |
Description |
|
0I_CALMO |
Calendar year/month |
|
0S_ORGDA |
Organizational data |
Rows
|
InfoObjects |
Description of the InfoObject (and restriction or calculation formula) |
|
0CRM_LEAGUI__0CRM_PRCCAT |
Process category |
|
0CALYEAR |
Calendar year |
|
0CALMONTH |
Calendar year/month |
Columns
|
InfoObjects (all key figures) |
Description of the InfoObject (and restriction or calculation formula) |
|
0CRM_NUMDOC |
Counter for the number of headers |
|
0CRM_LEAWON |
Number of leads won |
|
0MKTG_C01_CK001 |
Transformation rate for leads |