Marketing Analyses
Marketing and Campaign Analysis
Plan/Actual Comparisons in CRM Marketing
Workbooks
Marketing Monitoring Plan/Actual Analysis
Marketing Monitoring Plan/Manual Actual Analysis
Marketing Key Figure Planning Costs/Revenues vs. Actual
Marketing Key Figure Planning Manual Costs/Revenues vs. Actual
Marketing: ABC Analysis Customer Contribution Margin vs. Sales
Marketing: ABC Analysis Product Contribution Margin vs. Sales
Queries
Revenue/Costs in Planned/Actual Comparison
Campaign Analysis: Response Rate per Target Group
Campaign Monitoring
Top 10 Campaigns
Campaign Revenues per Business Partner
Campaign Success per Distribution Channel / Communication Medium
Campaign Costs and Revenues: Planned Actual Comparison
Campaign Script Evaluation
Campaign Schedule per Channel
Campaign Schedule per Product
Campaign Revenue/Costs per Channel
Campaign Revenue/Costs per Product
Campaign Effectiveness per Product
Campaign Effectiveness per Channel
Response Rate Per Campaign Type
Response Rate Over Time
Campaign Costs per Outbound/Inbound/Sold Product
Campaign-Related Revenue/Cost by Campaign Type
Campaign-Related Revenue/Cost by Territory
Campaign Revenue Over Time
Campaign Monitoring: Plan Actual Comparison
Campaign Survey Results
Marketing: ABC Analysis Customer Contribution Margin vs. Sales
Marketing: ABC Analysis Product Contribution Margin vs. Sales
Marketing: Break-Even Analysis for Actual/Plan Material
Marketing: Campaign Execution Monitor
Marketing Customer Profitability: Top 10
Marketing: CM1 per Customer: Top N Sales Volume
Marketing CM1 per Customer: Bottom N - Sales Volume Top N
Marketing CM1 per Customer: Bottom N Sales Volume
Marketing CM 1 per Customer: Top N Sales Volume Bottom N
Marketing CM1 per Product: Top N - Sales Volume Top N
Marketing DB1 per Product: Bottom N Sales Volume
Marketing Net Profit with Actual Product Top N
Marketing Sales Volume
Marketing Sales Volume per Product: Top N
Marketing CM1 per Product: Bottom N - Sales Revenue Top N
Marketing: Contribution Margin 1 for Customer and Product
Marketing: Contribution Margin 1 per Top N Customer
Marketing: Trend in Contribution Margin 1 per Customer
Marketing: Contribution Margin 1 per Top N Product
Marketing: Trend in Contribution Margin 1 per Product
Marketing: Cost Structure for Product
Marketing: Customer Lifetime Value
Marketing: Product Life Cycle
Marketing: Actual Product Profitability - Bottom N
Marketing: Product Profitability Plan/Actual
Marketing: Actual Product Profitability - Top N
Marketing: Actual/Plan Product Profitability
Marketing Sales Volume per Customer: Top N
Marketing: Sales Volume per Customer: Bottom N
CM1 per Business Partner
Products: Top N Product Analysis
CRM Marketing Top-n Products for Business Partner List
CRM Marketing Top-n Products for Target Group
CRM Marketing: Business Partner List for the Target Group
Product Lifecycle
Most Frequently Used Product Combination
RFM Analysis: Business Partners for a Campaign
RFM Response Rates by F Segments
RFM Response Rates by R Segments
RFM Response Rates by M Segments
RFM Response Rate Model
RFM Segmentation Model
Determining RFM from Sales Order Data with Exact Date from CRM
Determining RFM from Sales Order Data by Calendar Year/Month fro
Determining RFM from Sales Order Data with Exact Date from R/3 S
Returns per Business Partner
Delivery Delay to a Business Partners
Sales for Product Hierarchy
Sales History per Business Partner
Decline in Sales per Business Partner
Comparing RFM Response Rate Models
Preselecting Business Partners
Target Group Cross Selling
Campaign Response Last Eight Weeks
Campaign Response Last Six Months
Campaign Response Last Four Quarters
Campaign Response Last Five Years
Campaign Revenue Last Eight Weeks
Campaign Revenue Last Six Months
Campaign Revenue Last Four Quarters
Campaign Revenue Last Five Years
Campaign Revenue and Costs Plan/Actual
Campaign Responses by Product
Campaign Responses by Product Category
Marketing Journal Planned Costs,Responses, Leads
Marketing Journal Planned Costs
Scenario Analysis with Accruals
Input for Accrual Model for ScenarioAnalysis
Scenario Analysis Without Accruals
Accrued Expenses for Planned Marketing Spends
Planned Marketing Spends
Accrual Model for Financial Analysis
InfoCubes
CRM: Published Key Figures
CRM Marketing Plan/Actual Comparison
Campaign Analysis (With External ListManagement)
CRM Marketing Plan Values
CRM Marketing Actual Values
Outbound Contacts
Inbound Contacts
Campaign Survey Results
Coupon Planning
ODS Objects
CRM Data: Allocation Planning
Inbound Contacts
Outbound Contacts
RFM Response Rates
RFM Segmentation
Direct Marketing Optimization
Campaign/Target Group/Business Partner Assignments
Target Groups: Business Partner Lists
Accrued Marketing Expenses
External List Analysis
Queries
Quality of Address List
Sales Success Address List
InfoCubes
External List Management
Address List
CO-PA for External List Management
InfoSet ELM
DataStore Objects
Contact Counters
Key Figures
Address List - Costs
Counters
Address List - Gross Number
Contact Counters
Net Number Address Lists
Characteristics
Address List Form of Address Key (Organization)
Address List - Duplicates
Address List - Recommended Final Usage Date
Address List - Fax Extension (Person)
Address List - Fax Number (Prefix + Connection)
Address List Function Description for the Partner
Address List Won Customer
Address List - Date Organization Founded
Address List - ID
Address List - Deletion Indicator
Address List - Pager Extension (Person)
Address List - Incorrect Mailing Address
Address List - Phone Extension (Person)
Address List - Phone Number (Prefix + Connection)
Address List - URL, e.g. Web-site or FTP Address (Org.)
Address List - Currency
Address List Form of Address Key (Person)
Address List - Allowed Usage Number
GUID of Contract
Address List Positive Reaction from the Business Partner
Address List - Type
Address List - Provider
Allowed End of Usage Date (Address List)
International Address Version Indicator
Address List - Fax Extension (Person)
Address List Business Partner Filled
Address List Addresses Loaded
Lead Analysis
Queries
Won/Lost Leads
Lead Origin
Lead Management: Channel Analysis
Lead Management: Efficiency Reporting
Lead Management: History Reporting
Lead Management: Lost Leads
Lead Management: Qualification Level
Channel Mgmt.: Lead History
Channel Mgmt.: Top-n Lost Leads (Current Year)
Channel Mgmt.: Won Leads (Current Year)
InfoCubes
CRM Lead Management
ODS Objects
CRM Lead Header Data
CRM Lead Item Data
Target Group Selection
Creating and Transferring the Target Group List
Business Partner Marketing Attributes
ODS Objects
ODS for Marketing Attributes
Response Prediction Modeling
Campaign Optimization using RFM Analysis
Segmentation
Response Rate Calculation
Checking the RFM Analysis
Market Exploration
Dun & Bradstreet External Market Data
D&B Marketing Universe for SAP BW
Components of the D&B Marketing Universe for SAP BW
Updating the D&B Marketing Universe
Integration of the D&B Marketing Universe into SAP BW
Data Model
Upload Process
Update Process
Implementing D&B Marketing Universe for SAP BW
Setting the BC Components
Activating Content
Creating InfoPackages
InfoPackages for Initial Upload
InfoPackages for Repeated Upload
Configuring Size of Data Packets and Frequency
Expanding Table Spaces
Customizing BW for the Usage of the D&B Marketing Universe
Customizing for Business Partner Creation from BW in SAP CRM
Uploading D&B Data for Marketing Universe
Uploading Data from OLTP Systems
Rationalizing Customer and Business Partner Master Data
Storing D&B Data on an Application Server
Uploading Initially Delivered D&B Files
Uploading Repeatedly Delivered D&B Files
Uploading the D-U-N-S Text File
Uploading D&B's Universe of Abstract Data
Enhancing the D-U-N-S Number with Status Information
Applying Attribute Changes to InfoObject D-U-N-S Number
Updating InfoObject Customer Number
Applying Attribute Changes to InfoObject Customer Number
Updating InfoObject Business Partner
Applying Attribute Changes to InfoObject Business Partner
Enhancing Business Partner in SAP CRM with D-U-N-S Number
Uploading Transactional Data into the Marketing Cube
Using D&B Data for Campaigning
Analyzing Sales Data and D&B Data
Selecting Target Groups
Requesting Contact Details for Selected Prospects
Importing Requested Contact Information for Prospects
Selecting Target Groups and Starting the Campaign
Excluding Companies from Target Group Selection
Files for Data Exchange
Files for Both D&B Solutions for SAP BW (Uploaded Initially)
SIC Text File
SIC Hierarchy File
Legal Status Text File
Country Code Text File
Files for Both D&B Solutions for SAP BW (Uploaded Repeatedly)
BW Export File
D-U-N-S Family Tree File
D-U-N-S Text File
D-U-N-S Contact Details File
Files for D&B Marketing Universe for SAP BW
D&B Marketing Universe Matched Client File
D&B Universe of Abstract Data
D&B Universe of Abstract Data
File Requesting Contact Details from D&B
D&B Rating Net Worth - Text
D&B Rating Condition - Text
D&B Score - Text
D&B Sector Code - Text
D&B Region Code - Text
D&B Area Code - Text
D&B District Code - Text
Files Delivered with Business Content
Employee Band - Text
Employee Band - Hierarchy
Annual Turnover Band - Text
Year Started - Text
D&B Location - Text
D&B Customer Status - Text
Transfer Structure for Uploading D&B's Universe of Abstract Data
Transfer Structure for Updating Customer Number
Transfer Structure for Uploading Transactional Data
Transfer Structure for Importing Contact Details
Data Flow
Workbooks
D&B Customer (%) vs. Norm (%)
D&B Customer (%) vs. Revenue (%)
D&B GIS Penetration Analysis
D&B Historical View
D&B Marketing Analysis
D&B Marketing Details - All Businesses
D&B Marketing Details - Customers
D&B Marketing Details - Prospects
D&B Tactical Data
Queries
D&B Marketing Analysis
D&B GIS Penetration Analysis
D&B Customer (%) vs. Norm (%)
D&B Customer (%) vs. Revenue(%)
D&B Historical View
D&B Historical View (Overview Loaded Data)
D&B Marketing Details - All Businesses
D&B Marketing Details - Customers
D&B Marketing Details - Prospects
D&B Tactical Data
D&B Family Tree Analysis
InfoCubes
D&B Marketing Cube
D&B Marketing Universe
InfoSources
BW Export File
D&B Marketing Universe Matched Client File
D&B Universe of Abstract Data
D-U-N-S Contact Details File
Key Figures
Employees Total
Estimated Annual Turnover
Number of Businesses
Characteristics
US 1987 SIC 1
D-U-N-SŪ Number
Employee Band for Company
Global Ultimate : D-U-N-SŪ
HQ/Parent: D-U-N-SŪ
Legal Status
Rating Condition
Rating - Net Worth
Annual Turnover Band
Score
Year Started Band
Match Codes
InfoSources
CRM Marketing Element
Lead GUID (Master Data)
Lead Group
Lead Header (Transaction Data)
Lead Item (Transaction Data)
Lead Qualification Level
Campaign/Target Group/Business Partner Assignment
Mail GUID
CRM Data for Allocation Planning
Status of Outbound Marketing Contact
DataSources
Currency Code Description
Recurring Period for Campaigns
Marketing Element Attributes
Marketing: Extraction ofTexts for Marketing Elements
Marketing Outbound Contact Status
Business Partner Samples (Texts)
Business Partner Samples (Hierarchy)
Generic Extractor for Marketing Attribute Values
Generic Extractor for Marketing Attribute Values - Texts
CRM Marketing Attributes, Metadata
CRM Marketing Attributes, Metadata - Texts
DataSource for Synchronization of Target Groups in the BW
Contact Tracking: Extraction of Outbound Contacts
Contact Tracking: Extraction of Inbound Contacts
CRM External List Management: Header Data (Administration)
CRM External List Management: Item Data
CRM External List Management: Contact Counter
CRM External List Management: Text Lists
CRM External List Management: Provider Texts
CRM External List Management: Type of Texts
Assignment of CRM Marketing Element toWBS Element
Texts for Promotion Phase
Texts for Object Class from CRM MarketingElement
Texts for Campaign Element Type (CampaignAutomation)
Attributes for 'Key Figure'InfoObject (0MEASURE)
Texts for 'Key Figure' InfoObject(0MEASURE)
Version
Marketing: Extraction ofFull Marketing Element Hierarchy
Marketing: Extraction of Partial MarketingElement Hierarchy
Header/Item Flag for Planning LayoutControl
Distribution Method
Distribution Method Texts
Accrual Relevant
Marketing Spends
Marketing Spend Texts
Scenario Attributes
Scenario Set Attributes
Scenario Set Texts
Scenario Text