Contribution Margin and Market Share 
Contribution Margin and Market Share
Technical name: 0CP_SLSC2_Q0003
Based on InfoCube:
ACNielsen: Syndicated Data Integration (0CP_SLSC2)Use
Syndicated data integration allows you to balance contribution margin and market share for a given product. This provides you with a unique tool for deciding whether your market share should be increased by more intense promotional activities at the expense of contribution margin.
Filter
InfoObject |
Description |
Value |
0FISCVARNT |
Fiscal Year Variant |
SM |
0DEALTYPE |
Type of Sales Deal |
TOTL |
Free Characteristics
InfoObject |
Description |
0ACN_CATGRY |
ACNielsen Category |
Rows
Element |
InfoObject, restrictions, formulas |
0SALESORG |
Sales Organization |
ACNielsen Brand |
0ACN_BRAND |
Columns
Column 1: Comparison with Previous Year (0CP_SLSC2_QT01):
Element |
InfoObject, restrictions, formulas |
Fiscal Year |
0FISCYEAR restricted to current fiscal year |
Column 2
Element |
InfoObject, restrictions, formulas |
Net Sales to Customer |
0CPSAEXNTSV |
Contribution Margin 1 |
0CPSAEXGMSV |
Retail Sales |
0ACN_SR |
Retail Sales of Category |
0ACN_SCR |
Market Share (Value) |
'Retail Sales' / 'Retail Sales of Category' |
Adjustment Factor |
0CP_ADJSO |
Adj. Category Volume |
'Retail Sales of Category' * 'Adjustment Factor' |