Lead Management: Efficiency Reporting 
Lead Management: Efficiency Reporting
Technical Name: 0MKTG_C01_Q0002
Based on InfoCube:
0MKTG_C01
Use
This query is used to analyze the efficiency with which leads are qualified. By navigating to the sales organizations and the responsible employees for the leads, it is possible to assess how efficiently lead teams are working and to identify areas for improvement.
Free Characteristics
|
InfoObject |
Description |
|
0CALYEAR |
Calendar year |
|
0CALQUARTER |
Calendar year/quarter |
|
0CALMONTH |
Calendar year/month |
|
0CRM_LEAGUI__0CRM_SOURCE |
Lead source |
|
0CRM_LEAGUI__0CRM_LEATYP |
Lead type |
Variables Used
|
Variable |
Description |
|
0I_CMNTH |
Calendar year/month |
|
0S_ORGDA |
Organizational data |
Rows
|
InfoObjects |
Description of the InfoObject (and restriction or calculation formula) |
|
0CRMSA_OG_R |
Responsible sales organization |
|
0CRM_SALOFF |
CRM sales office |
|
0BP_RESPPER |
Responsible employee |
The navigation characteristic "Responsible employee" can be used to refine the query to level of the individual lead qualifier.
Columns
|
InfoObjects (key figures) |
Description of the InfoObject (and restriction or calculation formula) |
|
0CRM_NUMDOC |
Counter for the number of headers |
|
0CRM_LEAWON |
Number of leads won |
|
0MKTG_C01_CK001 |
Lead transformation rate |
|
0CRM_NUMACT |
Number of activities per lead |
|
0CRM_NUMCHL |
Number of times qualification level was changed |