| ad order (IS-M-AM) |
Commercial section of the ad, which is entered and managed as a sales document with items of the ad item type in Advertising Management. Each ad order has different business partners, and planning and production-relevant data that used to determine the price.
The advertising area to be designed is described in an ad spec. If the ad is designed by employees at the media customer or by customers, ad content is created in IS-M/AMC for this ad spec.