| activity management (CRM) |
A key functional area of mySAP CRM that administers all activities undertaken by a company's employees. Enables all relevant employees to access the necessary information saved in activities, that is business activities and tasks. For example, sales representatives can use Activity Management to view the outcome of a telephone call to a customer, and sales managers can quickly and easily gain an overview of all the activities that have taken place in the department during a certain period of time.