| ad insert item type (IS-M-AM) |
Characteristic that classifies an advertising type that describes advertising media that can be delivered with a carrying publication in a defined distribution zone.
You can use a booking unit of the ad insert item type to indicate that four ad pre-prints with a circulation of 100 000 respectively are to be home delivered on Saturdays with the regional issue of a daily newspaper to private households in the Central carrier route.
Advertising media that can be distributed with a carrying publication
are reproduced in ad inserts.
A distinction is made between ad inserts and the ad insert item type in the system.