Direct Marketing Optimization 

Technical name: 0CRM_ODMO

Use

From SAP CRM 4.0, this transactional ODS object is used during campaign automation for optimization of the campaign.

The optimization algorithm assigns the business partners to a target group of campaign elements and evaluates them with regards to probability of response and expected costs and revenues. On the CRM side, a new target group is created for each campaign element. This target group contains all business partners that were assigned to this campaign element. The evaluations are displayed in CRM in aggregated form.

In addition, the evaluated assignments are stored in this ODS object so that you can view them in detailed form as required. The Direct marketing optimization InfoSet (0CRM_IS01) is also provided, in which you can define the corresponding queries.

Key fields

Key field	Description
0CRM_MKTSLM	CRM Optimization Marketing Element
0CRM_MKTELM	CRM Marketing Element (Campaign and Marketing Plan)
0BPARTNER	Business partner

Navigational attributes

Navigation attribute	Description
0CRM_MKTSLM__0CRMCAMPTYP	Previous Campaign Types
0CRM_MKTELM__0CRMCAMPTYP	Campaign Type
0BPARTNER__0ABC_CLASS	ABC Class
0BPARTNER__0COUNTRY	Country Key
0BPARTNER__0POSTCD_GIS	Postal/Zip Code
0BPARTNER__0REGION	Region

Delta update

A delta update is not required because this transactional ODS object is filled directly from SAP CRM.