Technically all analyses are run against a MultiCube, which is made up of the following:

• The internal data are available from the Sales InfoCube (0SD_C03). The Sales InfoCube is part of the Business Content provided by SAP. This InfoCube contains the InfoObject 0CUSTOMER (0BPARTNER as an attribute of 0CUSTOMER) which is given the D-U-N-S number and its attributes (for example, sales, number of employees, SIC code) from D&B.
• The external data are delivered by D&B and stored in a BasicCube called the D&B Marketing InfoCube. This InfoCube contains the D-U-N-S number which is also given several attributes.
• The MultiCube joins the Sales and the Marketing InfoCubes. The D-U-N-S number and all its attributes can be used in order to analyze the company’s market penetration. Technically, the attributes D-U-N-S number, and so on of the InfoObject 0CUSTOMER in the Sales InfoCube are joined with the D-U-N-S number and its attributes in the Marketing InfoCube.