An action is a planned follow-up activity or task that is designed for reacting to a situation encountered in a business process. Actions can be scheduled, started (manually or automatically), and monitored.
In campaign automation, examples of actions are:
Responding to a marketing campaign
Planning and executing additional campaign steps
You have defined actions in Customizing for Customer
Relationship Management
(CRM) by choosing .
You have assigned actions to an action profile in Customizing for CRM by choosing
.You have assigned the action profiles to the business transaction
types in Customizing for CRM by choosing Assign Action Profile to the Business Transaction
Type
.
Actions are triggered when there is:
An inbound contact or lead object
A customer response is defined as an inbound contact with the object
category Business activity
. If a preceding
campaign element is assigned to this business activity, then rule evaluation
starts and additional subsequent steps are scheduled.
Note
The transaction type used for recording inbound contacts must have an action profile assigned to it. This action profile must be an action profile that is delivered for campaign automation.
You can also use a lead object with origin Campaign
Response
as a customer response. To do this, you need to make
sure that the corresponding action profile is assigned to the transaction
type.
A campaign reference. This action then triggers the method for inbound processing.
This method checks the campaign process and calls up the next step in the process, it then checks the rules for the next step by going to the decision node and checking these rules.