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Function documentationExternal List Management in SAP CRM Locate this document in the navigation structure

 

You can create and maintain external lists in SAP CRM by acquiring specific data from external providers and using this data to gain new business partners. The data from external providers could include information on:

  • Business partner addresses

  • Marketing attributes of business partners

  • Business transactions-related information, such as activities and leads

  • Survey details

External List Management involves procuring external data, defining mapping formats, checking and preparing the data, updating existing data, creating business partners, using these business partners in marketing campaigns, and analyzing (reporting) the methods used.

Activities

  • Mapping Formats in ELM

    You need to maintain a mapping format to map data while maintaining external lists. The external list can be mapped directly to the SAP Business Partner structure. For more information, see Mapping Fields and Mapping Rules.

  • Maintaining External Lists

    For more information, see External Lists in SAP CRM.