Market-Basket Analysis - Receipt (SAP Library)

Market-Basket Analysis - Receipt

Definition

This standard analysis is fundamental in analyzing buying behavior.

Use

It uses Copy Management (SAP Method R002) to copy data from information structure S122 (Cashier). It answers questions such as:

When do customers shop? (Customer frequency analysis, personnel management)
Who are our customers? (regular customers, bargain hunters)
What payment methods do they use? (checks, credit cards or cash, for example)

The following additional functions are available to help you use this standard analysis for analyses of buying behavior that are tailored to your requirements:

Branch using transaction number (document number)

If a regular customer analysis is performed using exception reporting (for example, sales >100, number of items > 20) you can use these transaction numbers to branch to further market-basket analyses from information structure S117.

Key figure matrix

You can use the key figure matrix to perform enlightening customer frequency analyses. You need to select a key figure (such as number of transactions) and two characteristics (day of week and hour of sale, for example). This would give you an evaluation of the number of customers that visited the store on a particular day or at a particular time.

Structure

The Market-Basket Analysis: Receipt standard analysis is based on data that the system updates to information structure S119.

Integration

Note

For more information on standard analyses and information structures, see the following documentation on the Logistics Information System (LIS):

Standard Analyses

Information Structures