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Use

The article hierarchy enables you to group your articles, using a customer-oriented structure. You can then map any grouping of articles, in particular the consumer decision tree (CDT). The CDT is oriented around consumers and their needs and, as far as possible, it reflects how, and according to what needs the consumer makes a purchase decision.

Note

The grouping of articles in a customer-oriented structure supports the eight-step-process for business planning in Category Management. This business planning process was developed by SAP, together with Roland Berger – Strategy Consultans and it follows the findings of ECR Europe’s Category Management Best Practices Report.

You define the category by considering the possible choices a customer has when taking a purchase decision. The category of a CDT should be clear and delimited. The articles of a category should be similar or interchangeable.

Examples of criteria for defining different structure levels (for example, subcategories, segments, subsegments) are different product forms (for example, roll-on deodorant, deodorant sticks and sprays), consumer (for example, child or adult) or ingredients (for example, caffeinated or decaffeinated). There are no restrictions as to the depth of an article hierarchy. However, experience has shown that a structure depth of a maximum of seven levels is recommendable.

The following graphic shows the possible structure of a CDT:

This graphic is explained in the accompanying text

Integration

Required function:

Required component:

Connection to merchandise and assortment planning (MAP)

at least plug-in 2001.1

Connection to SAP BW

at least plug-in 2001.1and SAP BW 2.1C

Connection to a workflow

at least plug-in 2001.1

Connection to a product hierarchy

at least plug-in 2001.1

Connection to the integrated article maintenance

at least plug-in 2001.1and SAP R/3 4.6C

Note

As of SAP BW 3.0A you have the option to maintain the CDT in SAP BW.

Features

Constraints

Planned changes are activated at one point in time. It is not possible to control activation of planned changes using a future point in time.

Version creation of an article hierarchy, for example collecting all old versions of an article hierarchy under one version number from where they can be called up, is not possible.

 

 

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