Use
The article hierarchy enables you to group your articles, using a customer-oriented structure. You can then map any grouping of articles, in particular the consumer decision tree (CDT). The CDT is oriented around consumers and their needs and, as far as possible, it reflects how, and according to what needs the consumer makes a purchase decision.
The grouping of articles in a customer-oriented structure supports the eight-step-process for business planning in Category Management. This business planning process was developed by SAP, together with Roland Berger – Strategy Consultans and it follows the findings of ECR Europe’s Category Management Best Practices Report.
You define the category by considering the possible choices a customer has when taking a purchase decision. The category of a CDT should be clear and delimited. The articles of a category should be similar or interchangeable.
Examples of criteria for defining different structure levels (for example, subcategories, segments, subsegments) are different product forms (for example, roll-on deodorant, deodorant sticks and sprays), consumer (for example, child or adult) or ingredients (for example, caffeinated or decaffeinated). There are no restrictions as to the depth of an article hierarchy. However, experience has shown that a structure depth of a maximum of seven levels is recommendable.
The following graphic shows the possible structure of a CDT:
Integration
Required function: |
Required component: |
Connection to merchandise and assortment planning (MAP) |
at least plug-in 2001.1 |
Connection to SAP BW |
at least plug-in 2001.1and SAP BW 2.1C |
Connection to a workflow |
at least plug-in 2001.1 |
Connection to a product hierarchy |
at least plug-in 2001.1 |
Connection to the integrated article maintenance |
at least plug-in 2001.1and SAP R/3 4.6C |
As of SAP BW 3.0A you have the option to maintain the CDT in SAP BW.
Features
Constraints
Planned changes are activated at one point in time. It is not possible to control activation of planned changes using a future point in time.
Version creation of an article hierarchy, for example collecting all old versions of an article hierarchy under one version number from where they can be called up, is not possible.