Sales Support: Product Catalog (SAP Library

Sales Support: Product Catalog

SAP Retail includes two related advertising functions. Both can handle data for such diverse requirements as printed flyers and catalogs, HTML pages for the world wide web, POS terminals, and CD-ROM catalogs.

For further information, see:

Product Catalog: for normal planning, where the advertising piece is not necessarily related to a promotion. Enables you to construct a catalog in a hierarchical manner, making it easier for the end user to navigate through the advertising piece and locate the desired information. It also helps you to modularize the planning process. The function also keeps track of the status of the data used (for example, prices missing for certain articles).

The Product Catalog also forms the basis for Internet online stores.

Integration of Promotion and Product Catalog Functions: for quick planning, where the catalog is directly related to an existing R/3 promotion and where hierarchical structure is not necessary. Articles are assigned to specific pages within the catalog and to specific positions on the page. This function is actually part of the Promotion Management module.

See also:

Product Catalog

Promotion