Basic Data for Promotions
Use
Each promotion is managed in SAP Retail under a unique number. This number may be internally assigned by the system, or externally assigned by you.
A promotion in SAP Retail is divided into header data and item data. It contains information about promotion merchandise and how it is replenished, the participating stores, the themes involved, and the advertising media used.
Articles of merchandise involved in a promotion are entered at item level. Promotion theme(s) are assigned at header level. Some examples of themes are January white sale, Italian foods, year-end clearance. Individual articles are assigned to the themes, allowing the merchandise to be structured as it appears in the advertising media.
Advertising material (such as newspaper ads, store flyers, TV commercials, outdoor media) are also assigned to a promotion, enabling the success of a particular advertising medium to be analyzed for a particular promotion.
Promotional merchandise can be allocated to participating stores in different ways, depending on the type of announcement used. For more information, see
Promotion Announcements.Sales volumes and other data about promotions can be displayed and analyzed in the Retail Information System (RIS) at various levels and for various time ranges.