A SMS Builder event invokes an event application. Event applications are designed for batch processing, and are triggered by events, such as scheduled times.

You assign an event to an event application, so that when the event occurs, the application is invoked. For example, you can create a promotional event that is scheduled between November 1 and November 30. Within this event runtime, you can define event windows that specify when to invoke the event application. You can define event windows by setting start and stop dates and times. You can also define recurring windows, for example, to occur daily, by setting start and stop times.

The event model is a container for storing configuration details and relationships, including active runtime, event windows (manual or recurring), the event application to trigger when an event window is current, and all related interactive applications.

If you assign an event to an interactive application, no one can delete the application.