Developing Applications

Application states are basic building blocks that you can link sequentially to model application task flows. Applications are executed by the processing engine at runtime.

Two application types, interactive and event, differ by both how they are invoked and how they perform. Interactive applications provide rich, user-interactive mobile services, and are typically invoked when mobile customers send a keyword to a preassigned short or long code. Event applications work non-interactively, such as batch processes that send campaign messages, and are typically invoked by events, such as scheduled times or triggers.

You can create applications:
  • From scratch
  • Using provided application templates
  • By importing application files from another computer

You can visually compose a mobile-messaging application, test it using a built-in simulator, and deploy it, ready to be used by mobile consumers.