Data Mining

You can use data mining to detect less obvious relationships and interesting patterns in large amounts of data. Data mining provides you with insights that had formerly gone unrecognized or been ignored because it had not been considered possible to analyze them.

The data mining methods in BW allow you to create models that you can use to draw information from your BW system data to assist your decision-making. You can analyze patterns in customer behavior for example and predict trends by identifying and exploiting behavioral patterns.

The grouping algorithms provided by SAP data mining methods include for example clustering and association analysis. With clustering, criteria for grouping related data as well as the groupings themselves (clusters) are determined from a randomly ordered dataset. With association analysis you can detect composite effects and thereby identify for example cross-selling opportunities.