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Intelligent Selling Services Documentation

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Release Notes

Use A/B Test Reporting to retrieve the A/B testing results and check which product mixes perform best.

Note A/B Test Reporting is site aware, so the data displayed on the page is related to the currently selected site. If you can't find some information, make sure the right site is selected.

Displays the click-though rate for both product mixes.

Lists all the tests that have been created.

To learn how to create tests, see Create a Test.

Find a test by typing its name.

Shows the name of the test.

You can expand each test to see the test product mixes along with the traffic allocation, unique impression count, click-through rate, range of the predicted CTR, and the probability that a given product mix is the best out of the product mixes tested for the given experiment. Hover the cursor over a test name or a product mix name to obtain more details.

Shows the status of the test.

The following test statuses are available:
  • Scheduled: The test will start on the specified date in the future.
  • Running: The test is in progress.
  • Successful: The test has completed successfully.
  • Inconclusive: The test ended but the amount of the collected data was too small to meet the required confidence level.
  • Cancelled: The test has been cancelled.

Shows the period for which the test was created.

Shows the number of unique users who saw at least 80% of a carousel, strategy or product mix in the user’s browser window.

Note Due to older browsers' limitations, not all impressions can be captured. The 80% threshold is a default value that can be modified.

Shows the number of unique users who clicked a carousel, strategy or product mix, divided by the number of unique users who displayed the carousel, strategy or product mix.

Shows the range of the estimated click-through rate for the selected confidence interval.

Defines the probability that a given product mix is the best one out of the set defined for the given test.

Shows Go to strategy or Go to product mix action.

Click Go to strategy to check out the details of the associated test in the Strategies UI.

Click Go to product mix to check out the details of the associated test in the Product Mixes UI.