
Overview of the integration scenario.
The Google Ads Integration with SAP Marketing enables you to create, read, and assign Google Ads campaigns, and analyze the performance of these campaigns from SAP Marketing. This guide is for administrators responsible for performing the configuration activities required to set up the integration.
The following diagram provides an overview of the configuration. SAP Cloud Platform Integration is used as a middleware between SAP Marketing and Google Ads. It is responsible for account authentication with OAuth 2.0 and any other API communication routing between the two systems. Therefore, to run the integration, the following configuration is required on SAP Cloud Platform Integration and Google Ads.

Google Ads
SAP Cloud Platform Integration
SAP Marketing
We have added an FAQ to address frequently asked questions about the integration. Please refer to it before you contact SAP Support. For more information, see FAQs.