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Overview of the integration scenario.

Note

The Google Ads Integration with SAP Marketing enables you to create, read, and assign Google Ads campaigns, and analyze the performance of these campaigns from SAP Marketing. This guide is for administrators responsible for performing the configuration activities required to set up the integration.

The following diagram provides an overview of the configuration. SAP Cloud Platform Integration is used as a middleware between SAP Marketing and Google Ads. It is responsible for account authentication with OAuth 2.0 and any other API communication routing between the two systems. Therefore, to run the integration, the following configuration is required on SAP Cloud Platform Integration and Google Ads.

Configuration
To run the SAP Marketing - Google Ads integration scenario, configuration settings are required in the following systems:
  • Google Ads

  • SAP Cloud Platform Integration

  • SAP Marketing

We have added an FAQ to address frequently asked questions about the integration. Please refer to it before you contact SAP Support. For more information, see FAQs.