Purpose

This component enables the integration of SAP Demand Management (SAP DM) and SAP Promotion Merchandising Layout (SAP PML) with ERP and SAP NetWeaver Business Intelligence (SAP NetWeaver BI) through use of the SAP Exchange Infrastructure (SAP XI).

The interfaces used here are kept as generic as possible so that you can also use other optimization and layout tools.

Implementation Considerations

These functions are part of the business function Retail Enhancements (ISR_RETAILSYSTEM) that you usually activate with the Retail business function set.

For more information on the configuration, see the SAP Service Marketplace http://service.sap.com/retailhttp://service.sap.com/retail under Expert Knowledge Corner → Interfaces → Demand Management

Features

As a result of the integration of SAP Demand Management, the following functions are available:

Price optimization

Here the optimized prices are automatically saved in the condition tables.

Promotion optimization

In ERP, promotions are created automatically with any existing bonus buys. The promotion type is determined here by means of the media type and the customer type. You can carry out promotion price activation either manually or by scheduling a background job that is started automatically. You can also display all the bonus buys that relate to a promotion.

Markdown optimization

The optimized prices are automatically saved in the condition tables.

Automatic generation of allocation tables

As a result of the integration of SAP Promotion Merchandising Layout, the following function is available:

Promotion layout

SAP Promotion Merchandising Layout provides you with a user-friendly process for selection and assignment of articles to create a layout of promotional materials (for example, flyers or e-mails).

This application thus enables closer cooperation with other departments in the company (for example, Marketing) that are involved in the promotion process.

SAP PML also provides a direct link to Desktop Publishing tools.