Key Figures: Market-Basket Analysis
Sales quantity
Quantity sold in sales and base unit of measure
Sales value
Retail value in local currency
Note
In the standard system, this field is the sales with tax. Should this field contain the sales without tax, you should adjust the copying method accordingly.
Price reduction (total)
Difference between the target price and the actual retail price
Number of transactions
Number of sales documents at POS
Number of items
Number of items (articles) in transaction
Number of sales promotion items
Number of items in transaction that relate to a sales promotion
Number of merchandise categories
Number of merchandise categories in the transaction
Number of known customers
Number of customers available for a customer master
Number of anonymous customers (with card)
Number of anonymous customers who have paid by credit card and for whom no customer master exists
Number of anonymous customers
Number of customers who cannot be identified
Average price
Calculated on the base value of the sales unit and base unit of measure
Formula: Sales (value) / Sales (quantity)
Average number of items
Formula: Number of transaction items / Number of transactions
Average number of merchandise categories
Formula: Number of merchandise categories / Number of transactions
Proportion of promotion sales
Formula: Number of promotion items / Total number of items
Usage intensity
Is determined according to the base value of the sales unit and base unit of measure
Formula: Quantity / Number of transactions
Average transaction sales
Formula: Sales (value) / Number of transactions
Scanning rate
Formula: 100 x Number of known customers / Number of transactions
Proportion of anonymous customers (with card)
Formula: 100 x Number of anonymous customers (with card) / Number of transactions
Proportion of anonymous customers
Formula: 100 x Number of anonymous customers / Number of transactions
See also: