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23

PUBLIC

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Motivation

“Imagine you feel hungry. But instead of just opening the fridge (imagine you don’t have one)

to get hold of, say, some butter and cheese, you would have to leave the house for the nearest

dairy farm. Each time you feel hungry. This is what we do today with most company data:

We

keep them far away from where we process them…

” *

Prof. Norbert Walter

* Quote from the new book

In-Memory Data Management

by H. Plattner and A. Zeier