Market-Basket Pricing

Use

The market-basket pricing function is an enhancement to the sales price calculation function that enables you to use sales figures to calculate sales volume and gross margin figures. You perform these calculations for a group of articles - known as a market-basket - and a group of sites. The sales volume and gross margin figures that are determined at article/site level are cumulated both for each article and for the market-basket as a whole. The integration of this function with the sales price calculation function allows you to calculate sales prices as normal and thus to use market-basket pricing as a additional planning and analysis tool.

Prerequisites

The following settings for market-basket pricing must be maintained in Customizing for Pricing.

  • Number ranges

Number ranges must be defined for the market-basket pricing documents. The number ranges 01 (internal number assignment) and AA (external number assignment) are supplied as standard. You can also create your own number ranges.

  • Market-basket pricing type

In the market-basket pricing type, you define the following parameters for market-basket price calculations:

  • the sales and purchase price determination sequences that are to be used for the sales price calculation

  • the list group and list variant in which the sales price calculation is displayed

  • number ranges for the market-basket pricing documents (as above)

  • selection variants for determining the sales quantity (optional) (see below)

  • the function module for determining sales quantities (see below)

  • Function module for determining sales quantities

Customer-specific sales quantities can be determined from data in the Retail Information System by entering a customer-defined function module. You can use the function modules supplied by SAP ( WV_EXAMPLE_MBC_01 , for example), as references when creating your own function modules.

  • Selection variants for determining sales quantities

The selection variants define which information structures and fields are to be used for selecting the sales quantity figures. Selection variant 01 is supplied as standard. You can also create your own selection variants.

Example

Market-basket pricing is useful when, for example, you want to take competitor prices into account when calculating your own sales prices. If a particular total profitability has been predefined for a market-basket in which certain articles are under a lot of pressure from competitors, you can reduce the gross margin of the articles that are under pressure by increasing the gross margin of the other articles in the basket.

See also: Market-Basket Pricing - Processes .