Overview of Integration Options |
Document History |
Integration Scenarios |
Inbound |
Business Partner |
Sales and Service |
Presales / Sales |
Integration with SAP CRM |
Integration with SAP Cloud for Customer - Inbound Channel |
Transferring Marketing Attributes |
Integrating Service Tickets |
SAP Customer Activity Repository retail applications bundle |
Commerce, Social Media, Web, and IoT |
Integration with SAP Commerce |
SAP Jam Communities |
Facebook Pages, Google+, and Twitter |
SAP Customer Data Cloud and SAP Marketing Cloud |
WeChat Integration |
Setting Up the WeChat Integration |
Creating the Required Technical Configurations |
Importing the WeChat Certificate |
Creating a WeChat Official Account |
Administering the WeChat Integration |
Running Reports and Scheduling Background Jobs |
Activating, Deactivating, and Restricting a WeChat Official Account |
Extensibility |
LINE Integration |
Setting Up the LINE Integration |
Creating Technical Configurations |
Creating a LINE Account |
Administering the LINE Integration |
Running Reports and Scheduling Background Jobs |
Activating, Deactivating, and Restricting a LINE Account |
Extensibility |
Integration with Google Analytics |
Integration with Data Management Platforms |
Configuring SAP Marketing Cloud |
Define a Communication User |
Set Up the Communication System |
Set Up the Communication Arrangement |
Landing Pages and Forms |
Custom Form Integration |
Assign Users to Roles |
Deploying the Form |
Adjusting the JavaScript File |
Implementing the Result Service |
Form Publication |
Survey with SAP Qualtrics and Other Providers |
Integration with SAP Qualtrics Surveys |
Integration with Third-Party Survey Providers |
Financial Data |
Integration with SAP ERP for Spend Planning |
Extensions |
Import CSV Using SAP Cloud Platform Integration |
Outbound |
Sending Emails and Text Messages |
Setting Up Service Provider for Emails and Text Messages |
Service Provider and Available Features |
Ways to Unsubscribe |
Setting Up SAP Digital Interconnect |
Setting Up a Generic Email and Text Message Interface |
Generic Email and Text Message Integration |
Email: Send Emails |
Email: Get Bounces |
Email: Get Complaints |
Email: Get Unsubscribes |
Email: Get Verified Senders |
Text Message: Send |
Text Message: Collect Delivery Status |
Text Message: Get Unsubscribes |
Setting Up Amazon |
Settings at Amazon |
Settings at SAP |
Import the Certificates |
Establish the System Connection |
How the System Reacts on Amazon's Throttling |
Setting Up Alibaba Cloud DirectMail Service |
Importing SSL Certificates |
Creating Technical Configurations |
Creating a Sender Profile |
Setting Up Alibaba Cloud Short Message Service |
Importing SSL Certificates |
Creating Technical Configurations |
Creating a Sender Profile |
Creating an Export Definition |
Using Several Accounts for one Service Provider |
Sender Profiles |
Provider Credentials |
Creating Whitelist Entries |
Campaign Execution Blacklist |
Handling Bounces |
Monitor Email Bounces Using Success Data |
Monitor Bounces Using Segmentation |
Bounces, Unsubscribes, and Complaints |
Enabling Automatic Unsubscribe for Emails by Amazon |
Bounces and Unsubscribe for Text Messages |
Enabling Complaints for Emails |
Interaction Center |
Setting Up Call Center Integration with SAP Cloud for Customer |
Setting Up the SAP CRM Interaction Center Integration |
Sales Automation |
Integration with SAP CRM |
Integration with SAP Cloud for Customer - Outbound Channel |
Sales Insights on Marketing Campaigns |
Augmented Lead Context |
Augmented Activity Context |
Sales Insights on Marketing Permissions and Subscriptions |
Setting Up External Campaign Execution |
Implementing Interfaces for External Campaign Execution |
Requesting Parameters for Campaign Creation |
Creating a Campaign in the External System |
Creating an External Target Group |
Requesting ID Origins |
Transferring Contact IDs |
Transferring Contact Attributes (To Be Deprecated) |
Requesting Campaign Success Data |
Creating Custom OData Fields for Campaign Success Data |
Handling Errors |
Configuring External Campaign Execution |
Personalized Commerce |
Consuming Recommendation Models Using an OData Service |
Offer Discovery |
Exporting Offline Sales Data |
Mobile, Social, and Digital Channel |
Integration with Google Ads |
Mobile App Integration with Google Firebase |
Configuring Firebase |
Creating the Required Technical Configuration |
Maintaining Certificate Trust List |
Social Campaigns Using Facebook and Instagram |
WeChat Integration |
LINE Integration |
Integration with Baidu Paid Search Campaigns |
Configuration |
Setting Up Baidu Paid Search |
Setting Up |
Creating a Communication User |
Creating a Dummy Communication System |
Creating a Communication Arrangement |
Creating Customer Implementation for Data Replication |
Finish the Setup |
Configuring Marketing Plans in SAP Marketing Cloud |
Integration with Google Campaign Manager |
Integration with Adform |
Configuring SAP Marketing Cloud |
Set Up the Communication System |
Set Up the Communication Arrangement |
Import the Certificate |
Application-Enabling Integrations |
Integration with SAP Analytics Cloud (1SO) |
Content Studio Integrations |
Integration with Digital Asset Management Systems |
Integration with Return Path for Marketing Emails |
SAP Visual Business and here.com |
Setting up the Geospatial Segmentation and Map Preview |
Integration with Baidu Maps for Geospatial Segmentation |
Setting Up the Integration with Baidu Maps for Geospatial Segmentation |
Verifying Email Addresses Using a Partner Solution |
Integration with an External Coupon Service System |
Partner Extension: Integrate with Digital Market Intelligence |
Marketing Events |
Integration with Marketing Events |
Integration with GoToWebinar using SAP Cloud Platform Open Connectors |
Integration APIs |
Getting Started |
Quick Guide - Which API for Which Entity |
Integrate with Public APIs |
OAuth Client for Public APIs |
Optimize Performance During OData Service Calls |
Best Practices and Recommended Package Sizes |
HTTP Response Status Codes |
Client Errors (4xx) |
Server Errors (5xx) |
Import Monitor |
Contacts and Profiles |
Contacts |
Basic Concepts |
Structure of OData Service API_MKT_CONTACTS |
Payload Examples |
Function Imports |
Interaction Contacts |
Basic Concepts |
Structure of API_MKT_INTERACTION_CONTACT |
Payload Examples |
Function Imports |
Corporate Accounts |
Basic Concepts |
Structure of API_MKT_CORPORATE_ACCOUNT |
Payload Examples |
Function Imports |
Business Partners from SAP Cloud for Customer |
Overview |
Technical Prerequisites |
Basic Concepts |
Structure of OData Service CUAN_BUSINESS_PARTNER_IMP_SRV |
ImportHeader |
Company |
Person |
Relationship |
Facet |
Marketing Area |
Importing Business Partners with OData Service CUAN_BUSINESS_PARTNER_IMP_SRV |
Importing Company Data |
Importing Person Data |
Consumer |
Contact Person |
Importing Relationship Data |
Create or Change Relationship |
Delete Relationship |
Import Business Partners |
Technical Prerequisites |
Basic Concepts |
Structure of OData Service CUAN_BUSINESS_PARTNER_IMPORT_SRV |
Field Extensibility |
Products |
Basic Concepts |
Structure of OData Service API_MKT_PRODUCT_SRV |
Payload Examples for Products |
Extensibility for Products |
Product Hierarchies and Categories |
Basic Concepts |
Structure of OData Service API_MKT_PRODCAT_HIERARCHY_SRV |
Payload Example for Product Hierarchies |
Extensibility for Product Categories |
Interactions |
Payload Examples |
Interest Items |
Payload Examples |
Business Documents |
Overview |
Technical Prerequisites |
Structure of OData Service CUAN_BUSINESS_DOCUMENT_IMP_SRV |
Basic Concepts |
Modes |
Specifics for SAP Cloud for Customer Integration |
Sample Payloads |
Agreements |
Payload Examples for Agreements |
Scores |
Basic Concepts |
Structure of OData Service API_MKT_SCORE_SRV |
Payload Examples |
Marketing Locations |
Basic Concepts |
Structure of API_MKT_LOCATION |
Payload Examples |
Marketing Beacons |
Payload Examples |
Classifications |
Basic Concepts |
Structure of OData Service API_MKT_ML_CLASSIFICATION_SVR |
Payload Examples |
Marketing Attribute Categories |
Basic Concepts |
Structure of API_MKT_ATTRIBUTE_CATEGORY |
Payload Examples |
Compound Import Service |
Structure of OData Service CUAN_IMPORT_SRV |
Contacts |
Payload Examples for Contacts |
Corporate Accounts |
Payload Example for Corporate Accounts |
Interactions |
Payload Examples for Interactions |
Marketing Permissions and Subscription Data |
Products and Product Categories |
Import Monitoring |
Basic Concepts |
Structure of OData Service API_MKT_IMPORT_MONITORING |
Payload Examples |
Landing Pages |
External Landing Pages |
Payload Examples |
External Landing Page Value Help |
Structure of OData Service API_MKT_LANDING_PAGE_VALUEHELP |
Payload Examples |
Segmentation |
Target Groups |
Payload Examples |
Campaign Management |
Campaign and Target Group Data |
Campaign Execution Plans |
Campaigns v1.0 |
Payload Examples |
Campaigns v2.0 |
Payload Examples |
Function Imports |
Campaign Templates |
Payload Examples |
Campaign Message Content and Personalized Email Content |
Payload Examples |
Campaign Success Data |
Basic Concepts |
Structure of OData Service API_MKT_CMPGN_SUCCESS_IMPORT |
Payload Examples |
Import Campaign Performance Data |
Campaign Performance Measures and Dimensions |
Aggregated Success Data from Interactions |
Survey |
Survey OData API |
Payload Examples for Survey |
Read Content of Export Files in Campaigns |
DEPRECATED: Inbound Service Using Import Service |
Inbound Service API |
Commerce Marketing |
Recommendations |
Enabling Value Help Entities |
External Recommendations |
Recommendations Interaction Data |
Import Offers |
Read Offers |
Discover Offers |
Coupons |
Marketing Analytics |
Import Analytical Data Using a Web Service |
Marketing Planning and Performance |
Actual and Committed Spend |
Marketing Programs |
Basic Concepts |
Structure of OData Service API_MKT_PROGRAM |
Payload Examples |
Import Using RFC |
Importing Interaction Contacts Using RFC |
Importing Interactions Using RFC |
Importing Companies Using RFC |
Importing Products and Product Categories Using RFC |
Import Using Web Service |
Importing Interaction Contacts Using Web Service |
Importing Interactions Using Web Service |
Importing Companies Using Web Service |
Importing Products and Product Categories Using Web Service |
Integration Technologies |
SAP Marketing Software Development Kit (SDK) |