SAP Consumer Insight 365 Overview

SAP Consumer Insight 365 analyzes millions of anonymized mobile operator records on devices in their networks, demographics if consumers, and the device location, while complying with relevant data and privacy laws.

See SAP Consumer Insight 365 YouTube PlaylistInformation published on non-SAP site for how-to videos.

See SAP Consumer Insight 365 WebsiteInformation published on SAP site for details.

SAP Consumer Insight 365 Benefits
  • Relies on innovative cloud-based analytics powered SAP HANA, our in-memory computing platform
  • Improves marketing with an empirical source of consumer behavior, insights, and market intelligence
  • Provides population-scale consumer insights and drill-down to granular details
  • Leverages more effective ways to monetize consumer data from mobile networks