Planning for Commercial Items

Use

This function is used to check the way in which commercial clusters have been booked.

Integration

It is part of Sales and is available to you as follows under Environment :

Function	Menu path
Commercial planning	Logistics Advertising Management Sales Environment Planning Commercial

Prerequisites

The way in which commercial clusters have been booked is to be checked to establish which combined booking units are still available for airtime sales or the basic booking units in which commercials can be produced.

Features

This function has a selection and display screen.

Selection

The following selection criteria are available to you on the selection screen:

Booking unit
Date
Sales area

Selection criteria restrict the number of commercial booking units and airing dates that you are offered during planning.

Enter at least one booking unit, publication date and sales area on the selection screen to check the booking of commercial clusters. If you do not restrict the selection further, the system displays all clusters and time slices that you have defined in the master data for the booking unit specified.

Explode by basic or combined booking units

You can display booking of commercial clusters exploded by basic or combined booking units. The system defines explosion by basic booking units as a default setting on the selection screen.

Explosion by basic or combined booking units is irrelevant if you are checking the way in which a basic booking unit has been booked.

Booking of the combined booking unit can be displayed as follows:

View

Display

Display a combined booking unit exploded by basic booking units.

The system displays the booking of a combined booking unit exploded by basic booking units, time slices and commercial clusters.

Explosion by basic booking units describes the production view.

If you have assigned basic and combined booking units below a combined booking unit, the system does not display these lower-level combined booking units.

Display a combined booking unit exploded by combined booking units.

The system displays the booking of a combined booking unit exploded by time slices and commercial clusters.

Explosion by combined booking units describes the sales view.

Example Example

The Local North and Local South basic booking units are assigned below the Local Total combined booking unit.

Two customers place a commercial in the Local Total combined booking unit. Three customers place a commercial in the Local North basic booking unit and one customer places a commercial in the Local South basic booking unit.

If you display the booking of the Local Total combined booking unit exploded by basic booking units, the system displays five bookings in the Local North basic booking unit and three bookings in the Local South basic booking unit.

If you display the Local Total combined booking unit exploded by combined booking units, the system displays eight bookings in the combined booking unit. Advertisers in the Local Total combined booking unit are displayed twice since they have placed commercials in two basic booking units.

End of the example.

Selection variants

If the same selection criteria are used several times they can be saved as a selection variant. If you have created and saved a selection variant, you cannot enter the selection criteria manually.

Selection variants are available to you as follows:

Prerequisite	Procedure
Create a selection variant	Enter the selection criteria and save your entries under Goto Variants Save as variant.
Make a selection using selection variants	Choose Goto Variants Get...

Display

Commercial clusters that match the selection criteria are displayed in a hierarchy tree from the display screen.

Sales areas are root nodes in the hierarchy tree. Booking units are first-level hierarchy nodes to which publication dates are assigned at a lower level. Time slices are assigned to each publication date, commercial clusters are assigned to each time slice and bookings are assigned to the commercial clusters.

The system displays the following data for each booking:

Data

Example

Item and schedule line data

Advertiser, schedule line status, length of the commercial booked, keyword, product hierarchy and industry sector.

General data

Sales document, item, sub-item and schedule line number

If you display a combined booking unit exploded by basic booking units, the system displays the basic booking unit for each booking.

Advertisers

If more than one advertiser has been entered for a commercial item, the system displays the advertiser who was created in the first position in the advertiser assignment.

If the combined booking unit is exploded by basic or combined booking units, the system displays advertisers for a booking as follows:

If you display the booking of a combined booking unit exploded by basic booking units, the system displays the advertiser once for each basic booking unit, time slice and commercial cluster.

If you display the booking of a combined booking unit exploded by combined booking units, the system displays the advertiser more than once for each time slice and commercial cluster.

Example Example

The Local North and Local South basic booking units are assigned below the Local Total combined booking unit. Customer A places a commercial in cluster A, time slice 20:00 – 21:00 in the Local Total combined booking unit.

If you display the Local Total combined booking unit exploded by basic booking units, customer A is displayed once in cluster A, time slice 20:00 –21:00 in the Local North basic booking unit and once in cluster A, time slice 20:00 – 21:00 in the Local South basic booking unit.

If you display the Local Total combined booking unit exploded by combined booking units, customer A is displayed twice in cluster A in the 20:00 – 21:00 time slice in the Local Total combined booking unit.

End of the example.

Airtime

The system displays free, reserved and booked airtime for each commercial cluster, time slice, publication date and booking unit. You have defined free airtime for each commercial cluster and time slice in the booking unit master data.

Free airtime is displayed as follows on the display screen:

Airtime	Use
Free	Airtime that can still be booked. Reserved airtime counts as booked airtime.
Free reserved	Airtime that can still be booked. Reserved airtime counts as airtime that has not been booked.

The system displays free, reserved and booked airtime as follows:

Hierarchy level	Airtime
Display the airtime for a time slice .	The airtime displayed is the total airtime in all commercial clusters in this time slice.
Display the airtime for a publication date .	The airtime displayed is the total airtime in all time slices in this publication date.
Display airtime in a basic or combined booking unit .	The airtime displayed is the total airtime in all publication dates in this booking unit.

Airtime in a combined booking unit does not correspond to the total amount of airtime in the lower-level basic booking units but is the airtime in the basic booking unit with the smallest amount of airtime.

Example Example

The Local North and Local South basic booking units are assigned below the Local Total combined booking unit. 2520 seconds of airtime can be booked in the Local North basic booking unit and 1080 seconds of airtime can be booked in the Local South basic booking unit. 1080 seconds of airtime can be booked in the Local Total combined booking unit.

End of the example.

If you display a combined booking unit exploded by basic or combined booking units, the system displays airtime as follows:

If you display a combined booking unit exploded by basic booking units, the total amount of booked airtime corresponds to the total amount of airtime to be booked in a commercial cluster.

If you display a combined booking unit exploded by combined booking units, the total amount of booked airtime does not corresponds to the total amount of airtime to be booked in a commercial cluster. The total amount of booked airtime can be greater than the total amount of airtime to be booked.

Editing functions

The following functions for planning commercials are available to you on the display screen:

Function	Use	Prerequisite
Change item data	Access the item detail screen from the hierarchy tree and change the item data.	Change the item data from the commercial planning screen and navigate in the sales document when changing this data.
Change status characteristics	Access the schedule line status from the hierarchy tree and change the status of the schedule line If you change the status of a schedule line this does not affect the status of other schedule lines that have also been assigned to this booking unit.	Change the schedule line status from commercial planning, for example to book a reserved commercial item.
Reassign commercials	Move a commercial in a hierarchy tree to a different commercial cluster. Reassigning commercials has no business implications.	Reassign a commercial because for example a reserved booking unit can no longer be booked or because a customer now wants to place a commercial on a different date. You have displayed the booking unit exploded by basic booking units.
Set the Published status characteristic	Set the Published status characteristic from the hierarchy tree. You must save the changed status in the hierarchy tree.	Increase the schedule line status so that you can bill a schedule line or create a production completion confirmation. You have displayed the booking unit exploded by basic booking units.