Traditonal business metrics do not help you to answer important business questions. "Magellan" provides real insight into your daily business activities by enabling you to delve deep into operational metrics.
Every part of your business has associated metrics that allow you to understand how it is performing. For example, in Sales the metrics can be Pipeline and Closed Won Business, whereas in Customer Service the measures might be Call Duration, Call Volume and Call Response Time.
The challenge with these metrics is that although they measure the outputs very effectively, they are extremely difficult to connect to your daily business activities.
The metrics do not help you to answer important business questions such as: How do I know what actually makes an impact on sales pipeline? Is it the number of calls my team makes? Is it the type of calls or time of day?
"Magellan" solves the problem by helping you to answer vital questions about your business. It enables a business user to use the power of Exploratory Analytics to understand what really influences their business performance. To do this, you do not need a statistician or a data scientist. All you need is "Magellan" and access to your operational data.