BSP Application: Selection of a Marketing Campaign

Use

You can use the BSP application Selection of a Marketing Campaign (ISMCAMPAIGNPICK) to display media-specific campaigns in a hierarchy tree and select them for processing.

Integration

If you are using SAP CRM integration for Campaign Management , you can use the BSP application in the SAP for Media Customer Interaction Center (CIC ) and in the SAP CRM Interaction Center (IC) . The BSP application can be incorporated in the Application Area here using the Access of BSP Applications component.

See also: Access of BSP Applications

Media-specific campaigns are displayed on a tab page in the Application Area . Campaigns can be selected and orders with template documents can be entered for selected campaigns here. The CreateWithCampaign dialog method for the Advertising Management Sales Document (BUSISM008 ) business object is accessed automatically for Advertising Management . The Creation of Orders from an Offer BSP application is accessed for Media Sales and Distribution .

Note Note

If you are not using the SAP CRM integration, you can use the BSP application in the SAP Media CIC to enter orders for campaigns using template documents. However, campaign management cannot take place with campaign planning and analysis in this case, since the SAP CRM marketing functions are not available.

End of the note.

Prerequisites

You must make the following settings for the BSP application Selection of a Marketing Campaign (ISMCAMPAIGNPICK) in Customizing for SAP Media under Start of the navigation path Media Sales and Distribution Next navigation step Periodical Sales and Distribution (Subscriptions) Sales Order Order Maintenance Using Business Server Pages Controls for BSP Application 'Select a Marketing Campaign' End of the navigation path :

You have made all the settings for the BSP application Selection of a Marketing Campaign (ISMCAMPAIGNPICK).
You have assigned the Selection of a Marketing Campaign BSP application to the Access of BSP Applications component with the component profile you created and specified in the URL that the ISMCAMPAIGNPICK BSP application is to be accessed.

See also: Access of BSP Applications

Note Note

If you enter the orders in the SAP Media CIC , you do not need the BSP application Selection of a Marketing Campaign for Media Sales and Distribution. In this situation, you should access the Creation of Orders From An Offer BSP application directly.

End of the note.

Features

All campaigns, which are defined by the component profile and for which template orders have been entered in the campaign master data are displayed on a tab page in the Application Area . This list distinguishes between Advertising Management or Media Sales and Distribution .

The call center agent can select the campaign for which they want to enter an order from this list. The agent can use the indicator next to the campaign to identify whether the campaign is business partner-dependent or business partner-independent. The tab page displays the campaigns grouped according to Advertising Management, Media Sales and Distribution, business partner-dependent, and business partner-independent campaigns. If you have entered grouping attributes in campaign master data, you can also group the business partner-dependent and -independent campaigns according to these attributes. The system also displays the template documents assigned to each campaign in master data.

If you select the template document for a campaign, the system creates an order with the data from the template document for this campaign. If you entered free search attributes in the campaign master data, you can also filter the campaigns displayed on the tab page according to these attributes.