Product Market Coverage

Purpose

The product market coverage process allows you to distribute publications to all households free of charge, for example for advertising purposes.

Defining Market Coverage Products in the System

Products used for market coverage are created in the system as market coverage products . Market coverage products have their own publication calendar. They can either be delivered to all households or only to households that do not subscribe to certain products.

Defining Households in the System

You can enter household addresses , which do not contain the names of the residents, for market coverage. Special fields have been added to the business partner master for this purpose. As far as possible, customer addresses are automatically assigned to the households. This means it is possible to determine whether the residents of a household are subscribers or non-subscribers.

Types of Market Coverage

Delivery of market coverage products in distribution districts can take place in the following two ways:

  • Total market coverage

    The market coverage product is delivered separately to all households in the district that do not already receive it in combination with a subscription.

  • Market saturation

    The market coverage product is delivered to all households in the distribution district, irrespective of whether they already have a subscription to another media product.

Prerequisites

  • You should have synchronized all your media products with Periodical Sales and Distribution.

  • You should have activated the market coverage function and made the necessary default settings in Customizing for Periodical Sales and Distribution under Start of the navigation path SAP Media Next navigation step Media Sales and Distribution Next navigation step Periodical Sales and Distribution (Subscriptions) Next navigation step Shipping Next navigation step Market Coverage Next navigation step Define General Control Parameters for Market Coverage End of the navigation path .

  • The market coverage products must be created as media products with the attribute Market Coverage . The corresponding media issues must be generated.

  • You should have defined a market coverage combination for a media product (for subscription) for the market coverage product in total market coverage. To do this, choose Start of the navigation path Logistics Next navigation step Media Sales and Distribution Next navigation step Periodical Sales and Distribution Next navigation step Master Data Next navigation step Product Master (Periodicals) Next navigation step Product Mix Next navigation step Edit End of the navigation path on the SAP Easy Access screen.

  • Delivery viability determination for market coverage products can take place based on reference editions. To do this, choose Start of the navigation path Logistics Next navigation step Media Sales and Distribution Next navigation step Periodical Sales and Distribution Next navigation step Shipping Next navigation step Shipping Orders Next navigation step Reference Delivery Viability Set Next navigation step Edit End of the navigation path on the SAP Easy Access screen.

    Caution Caution

    If ad inserts (from ad insert orders in Advertising Management ) are inserted in the market coverage product, you cannot use reference editions. In this case, you must define delivery viability sets for the market coverage product.

    End of the caution.

  • The households to be supplied must be created as SAP business partners in the role Household . The business partners must be assigned to the households.

  • The geographical structure of the distribution districts must be defined in the distribution master data as followed:

    • As a geographical unit (for postal shipping)

    • As carrier routes (for home delivery)

  • There must be delivery viability sets for market coverage products or reference editions in the system.

  • Home delivery rounds (assignment of carriers for specific times) must be defined for the delivery type Home Delivery .

Process Flow

  1. Define households

  2. Exclude households from market coverage

  3. Generate shipping orders for market coverage

  4. Perform circulation planning for market coverage shipping orders