Introduction
Document History
About this Document
Feedback
Licenses of SAP Marketing
Integration
SAP Notes for Installation
Technical System Landscape
Deployment Scenarios
Scenario A: Standalone Deployment
Scenario B: Hub-Deployment with Separate SAP HANA System
Development and Production Systems
Installation
Checking Release Information Note and Release Strategy Note
Installation of the SAP HANA Platform
Correct Sizing of the SAP HANA Database
Installing the SAP HANA Database
Updating to Higher Revisions of the SAP HANA Database
Installing the SAP HANA Application Function Library (AFL)
Installation of SAP S/4HANA Foundation and SAP Marketing
Up-to-Date Installation Using Maintenance Planner
Installing SAPUI5 Tools and ABAP Development Tools
Implementation of SAP Notes Listed in Release Information Note
Data Replication
Installation of SAP Landscape Transformation Replication Server
Connection Setup between SAP Marketing and SAP LT Replication Server
Connection Setup between SAP Marketing and SAP Source System
Basic Configuration of Data Replication
Post-Installation
Application Configuration and Customizing
Initial Customizing Adjustment
Configuring the SAP HANA Database
SAP HANA User for Technical Configuration
Enabling the Script Server for the Tenant Database
Profile Parameter Settings
Configuring HTTPS
Configuring the Secure Sockets Layer Protocol
Configuring the SAP Web Dispatcher
Prerequisites in AS ABAP System
User for Application Setup
User for Technical Jobs
Maintaining the Client
Creating Development Packages
Using the Technical Configuration Cockpit
Section "Overview"
Section "Scenarios"
Scenario "Essentials"
Scenario "ERP Integration"
Scenario "CRM Integration"
Scenario "HANA Rules Framework"
Scenario "Campaign Management"
Scenario "Lead Management with Cloud for Customer Integration"
Scenario "Recommendation"
Applying Technical Configuration Artifacts to Production System
Releasing Transport Requests in Development System
Importing Transport Requests and Executing Technical Configuration in Production System
Initial Setup of SAP Fiori
Displaying the SAP Online Documentation
Defining a Virus Scan Profile
Generating Authorization Profiles for the User Interface
Generating the URL for Displaying the User Interface
General Configuration Settings in SAP Marketing
Setting up Integration with SAP Jam
Configuring Manager-Related Tasks
Configuring Workflow
Configuring Data Management
Sentiment Engagement (Optional)
Setting up Data Harvesting
Setting up SMTP for Post Groups (Send Email to Me)
Scoring
Scoring Including SAP Predictive Analytics
Scoring Based on SAP HANA Rules Framework (HRF)
Predictive Model Training Based on [nu]-Support Vector Machine (R)
Web Shop Personalization Based on Customer Segments
Customer Journey Insight
Setting up Customer Journey Insight
Setting up Customer Journey Events
Setting up Applications for Data Import
Setting up Application "Business User"
Setting up Application "Digital Accounts"
Marketing Locations
Setting up Marketing Locations
Google Analytics Integration (Optional)
Marketing Agencies
Setting up Marketing Agencies
Setting Up the Use of Agreements
Configuring Insight
Configuring SAP Analytics Cloud
Setup for SAP Marketing Business Users
Creation of SAP Marketing Business Users
SAP CRM Business Transactions and SAP Marketing Interactions
Configuring Segmentation
Dialog Work Processes
Geospatial Segmentation (Optional)
Geospatial Segmentation with Baidu Maps
Configuring Recommendation
Post-Installation Steps
Adapting Customer Channels for New Integration Scenarios
Configuring Offer Management and Coupons
Setting up Application "Manage Offers"
Setting up Application "Manage Coupons"
Configuring Planning
Setting up "Budget Plans"
Setting up "Marketing Plans"
Setting up "Programs"
Setting up Spend Management
Setting up "Marketing Calendar"
Configuring Acquisition
Configuring Campaigns
Prerequisites
Setting Up Service Provider for Emails and Text Messages
Service Provider and Available Features
Ways to Unsubscribe
Setting Up SAP Digital Interconnect
Setting Up a Generic Email and Text Message Interface
Generic Email and Text Message Integration
Email: Send Emails
Email: Get Bounces
Email: Get Complaints
Email: Get Unsubscribes
Email: Get Verified Senders
Text Message: Send
Text Message: Collect Delivery Status
Text Message: Get Unsubscribes
Setting Up Amazon
Settings at Amazon
Settings at SAP
Import the Certificates
Establish the System Connection
How the System Reacts on Amazon's Throttling
Setting Up Alibaba Cloud DirectMail Service
Importing SSL Certificates
Creating Technical Configurations
Creating a Sender Profile
Setting Up Alibaba Cloud Short Message Service
Importing SSL Certificates
Creating Technical Configurations
Creating a Sender Profile
Creating an Export Definition
Using Several Accounts for one Service Provider
Sender Profiles
Provider Credentials
Creating Whitelist Entries
Campaign Execution Blacklist
Handling Bounces
Monitor Email Bounces Using Success Data
Monitor Bounces Using Segmentation
Bounces, Unsubscribes, and Complaints
Enabling Automatic Unsubscribe for Emails by Amazon
Bounces and Unsubscribe for Text Messages
Enabling Complaints for Emails
Setting Up Suppression Rules
Setup for Content Studio
Customizing Settings
Setting up Display of Campaign Emails in a Browser
Integrations
Setting up Integration with Google Ads Campaigns (Optional)
Setting up Integration with SAP CRM (Optional)
Setting Up Call Center Integration (Optional)
Setting Up Call Center Integration with SAP Cloud for Customer
Setting Up the SAP CRM Interaction Center Integration
Configuring the Marketing Calendar
Configuring the Journey Tab in Campaigns
Configuring WeChat Integration
Configuring LINE Integration
Frequently Asked Questions
SAP Notes for Installation and Upgrade
Appendix
Technical Configuration - Expert Mode
Replicated Tables in SAP Marketing