
Overview of the integration scenario.
This guide provides an overview of the integration between Google Analytics and SAP Marketing using SAP Cloud Platform Integration. It explains the corresponding activities required to configure your integration package. This guide is for administrators responsible for performing the configuration activities required to set up the integration.
Enrich sales order interactions of type SALES_ORDER with Google Analytics data.
You can enrich a sales order interaction with its source campaign and device category information. For more information, see Overview of Enrich Sales Order Scenario.
Create interactions with Web Tracking data from Google Analytics.
You create query configurations that identify the set of web hits data that you want to retrieve from Google Analytics. You define mapping values that identify how to map the data retrieved from Google to the interaction data in SAP Marketing. For more information, see Creating Query Configurations for Google Analytics.
Create interactions with Web Tracking data from Google BigQuery.
You create query configurations that identify the set of web hits data that you want to retrieve from Google BigQuery. You use standard SQL statements to map data retrieved fromGoogle BigQuery to the interaction data in SAP Marketing. For more information, see Creating Query Configurations for Google BigQuery.
You can set up one or more of the scenarios, depending on your needs.
Google Analytics and Google BigQuery
SAP Cloud Platform Integration
SAP Marketing
For more information about the Google Analytics
Integration with SAP Marketing Cloud/SAP Marketing integration package,
see https://api.sap.com/shell/discover/contentpackage/SAPHybrisMarketingGoogleAnalyticsIntegration
.