Smart Discovery Key Influencers

The Key Influencers page lists (ranked from highest to lowest) up to 10 dimensions and measures that significantly impact your target in relation to your entity.

The key influencers are displayed in a table and sorted by their degree of influence from highest to lowest (indicated in the first column as Strong, Moderate, or Weak). The second column indicates the name of the dimension or measure determined to be a key influencer, and the last column shows the dimensions or measures correlated with each influencer.

The About this Smart Discovery section displayes an overview of the analysis. Included are the specific date of the snapshot of the customer data used to run the Smart Discovery, and the columns that have been excluded from the analysis. Removing the highly correlated columns improves the overall quality of the Smart Discovery results. The overview also indicates the quality of the Smart Discovery results which is assessed by the underlying machine learning model.

All the relevant measures and dimensions are aggregated to the level of the entity. For dimensions that have multiple values for a single entity, the number of dimension members of each entity is counted.

The How to interpret the charts section explains the four displayed charts based on your live data. Use the first two charts to select a key influencer and analyze how it impacts on the entity's Target. In the second set of charts, you can select an additional key influencer to better understand the relationship between the influencers, and their respective impact on the Target.