Channel through which saleable materials or services reach customers. Typical distribution channels include wholesale, retail and direct sales. You can assign a distribution channel to one or more sales organizations.
Method by which the insurance company establishes contact with potential customers and supports customers once they have concluded an insurance contract.
Support is provided, for example, by the insurance representative, broker, structural sales or investment adviser, through direct sales or through institutions which do not normally deal directly in insurance, such as banks, credit card companies, mail-order companies and so on.