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Concept Development 
This process streamlines and structures the development of a concept from an idea to the point at which product development can start.
You can:
· Create new product concepts
This can be done by business developers.
· Provide information
This can be done by subject matter experts.
· Monitor and manage all concept phases
This can be done by the concept owner.
The key benefits of this process are as follows:
· It is phase-based, thus making development progress easy to gauge
· The representation of phases, deliverables and workflows associated with concept development is supported through concept templates
Each user must have the required access rights.
Concept templates must be configured.
This process is usually preceded by Idea Management, but you can also create concepts from scratch (that is, not based on a particular idea).
This process includes the following functions:
This function is the same for both ideas and concepts.
This function is the same for both ideas and concepts.
This function is the same for both ideas and concepts.
· Assign Deliverable to Subject Matter Expert
· Create Project in SAP cProjects
The result of this process is a concept object with:
· Deliverables that provide background information and specific analyses
· Classifications
· Metric values
· Information from discussions
As long as a concept is approved at the end of the concept development phase, it can serve as the basis for product development.
