SAP Web Channel Experience Management

Product Information

Use

SAP Web Channel Experience Management allows you to create and deploy Web shops, enabling you to turn the Web into a profitable sales, service, and interaction channel. The solution offers a full range of e-marketing, e-commerce, and e-service functions to your Web shop customers.

In addition, SAP Web Channel Experience Management allows you to set up Web shops for the consumer scenario or the contact scenario. In the consumer scenario, Web shop customers act for their own account. In most cases, they will be private persons. However, they can also be self-employed bricks-and-mortar shop owners, for example. In the contact scenario, Web shop customers act on behalf of an organization they are related to. In most cases, the organization will be the company they work for. However, the organization can also be a family, a club, or other. Consumers and companies alike get access to easy and powerful online self-services. With the line blurring in terms of user experience between the two groups, both types of Web shop customers get an innovative, intuitive and rich user interface allowing the casual users to purchase and get support online, and the business users to manage their ongoing relationship with the vendor, with more sophisticated options.

You create Web shops by setting up and configuring Web Channel applications in Web Channel Builder, an integrated configuration tool that does not require any IT knowledge. An application may contain both e-commerce and e-service functions, and the scope for consumer scenario Web shops and contact scenario Web shops is not predefined or limited through the scenario type. All application functions are grouped into individual, reusable modules, of which any collection can be selected and easily assembled into a complete application.

The technical framework of SAP Web Channel Experience Management provides optimum flexibility with respect to modularization, easy setup, and deployment. The extension concept allows you to add your own business specifics in a simple and modification-free way while re-using the user interface and features of the existing components. Third-party solutions such as solutions for Web content management, knowledge management, social media integration, Web analytics and others can be integrated easily as well. For more information, see the different parts of the Development and Extension Guide on SAP Service Marketplace at http://service.sap.com/wec-inst.