Monitoring the Direct Mailing Campaign (SAP Library - Sales Support: Computer-Aided Selling (CAS))

Monitoring the Direct Mailing Campaign

You can perform lead tracking by monitoring the document flow for a direct mailing to see whether any follow-up activities or sales documents have been generated.

Prerequisite

You must be in the Change Direct Mailing screen.

Procedure

Choose Goto ® Document flow.

Result

Depending on what you have entered in the direct mailing, the system displays the following information:

The direct mailing, recorded in the system as a sales activity
The sample enclosure, recorded as a product proposal
The documents relating to the free-of-charge delivery of the sample enclosures
Follow-up telephone calls to each recipient, recorded as sales activities

Note The follow-up sales activities are also recorded in the worklist of the relevant employee responsible.