LIS Interface 

Use

The interface between Sales Support and Logistics Information System (LIS) assists you in performing lead tracking and lead qualification. Data from your sales support documents is forwarded to the Sales Information System (SIS). You can analyze this data to evaluate the success of your sales activities and sales promotions. For example, you can monitor whether the market you are targeting is in fact the market you are reaching.

Features

You perform lead tracking and generation using the standard LIS functionality. To be able to update the Sales Information System (SIS) from a sales activity or sales promotion, you require information structures. The information structures form the basis for evaluation and analyses and are made up of the following elements:

·        Period unit

The time period over which information is to be gathered.

·        Characteristics

The objects with reference to which the key figures are cumulated. In the case of Sales Support, objects such as account group, industry sector, customer classification are important characteristics. For example, you can monitor the success of a direct mailing campaign in a particular market segment.

·        Key figures

As Sales Support does not involve materials, quantities and values, you work with key figures such as the number of sales activities or the number of customer addresses used in a direct mailing. For example, you can evaluate how often a particular market segment has been involved in a direct mailing campaign and how many customers and sales prospects received the direct mailing each time.

There are 4 information structures for Sales Support in the standard SAP System:

·        S016 (Sales activities)

This information structure provides you with information on the status, reasons and outcome of your sales activities.

·        S017 (Sales promotions)

This information structure provides you with information on the status, reasons and outcome of your sales promotions.

·        S018 (Address lists for sales promotions)

With this information structure, you can analyze sales promotions by industry sector.

·        S019 (Addresses in address lists)

With this information structure, you can analyze your customer base by evaluating the addresses in the address lists for your sales promotions.

The time period for all these information structures is a month.

You can define your own information structures in Customizing for the Logistics Information System. These information structures must contain all the objects for which you want to record statistics as it is not possible to derive additional data when you perform analyses. There is a user exit to enable you to add fields which are not in the field catalog to your information structures.

Activities

The system updates SIS by creating a statistics record when the following events occur in Sales Support:

Updating SIS

Event	Information Structure	Key figures
Create sales activity	S016	Number of sales activities
Create or change sales activity with creation of follow-up activity	S016	Number of sales activities
Delete sales activity	S016	Number of sales activities
Create sales promotion	S017	Number of sales promotions
Create address list for sales promotion	S018	Number of addresses
Edit address list for sales promotion	S019	Number of: Private addresses (contact people) Business addresses (contact people) Business partner addresses Address intervals

See also:

Sales Information System