Competitor Data 
Competitor Data
Use
During their day-to-day activities, your sales personnel in the field and in the office have the opportunity to gather information about competitors. You can record this information in the system as master data. In Sales Support you can maintain master records for each of your competitors. You can store information about
competitive products in a special kind of material master.Activities
You maintain master records for competitors in the same way as you maintain customer master records. In the standard system, competitors are assigned to the account group 0006.
You can store the competitor's address, information about the marketing profile, and key people in the competitor master record. With the use of texts (which you can tailor to your own requirements), you can also record extensive information about each competitor's activities.