To support your efforts in developing new business, you can store information about sales prospects. Especially important for sales are the information you enter about contact people and the key facts about the prospective customer (annual sales revenue, number of employees, industry sector, and so on). You can use this information to target these sales prospects during a campaign to increase distribution of your products. Detailed information about sales prospects can also help you create effective address lists for direct mailing campaigns.

You can enter the same kinds of detailed information for a sales prospect as for a customer. The data entry screens for information that has no relevance for sales prospects (for example, billing and output control) are inactive.