Business partners are the different legal persons or natural persons with whom a company has a business relationship. The following partners are important for Sales Support:

• Customers

• Sales prospects

• Competitors

• Internal personnel
• Suppliers

An individual master record is created for each business partner.

From Sales Support, you can access existing business partner master records or, depending on your authorization profile, create new ones. The transactions with which you create and maintain data about customers or other business are identical to the master data transactions that you use from anywhere within the Sales and Distribution application environment.