Function documentationVouchers

 

Vouchers are electronic coupons with defined monetary values or discounts, indicating a credit against future purchases or expenditures. Vouchers are used in loyalty programs to bind customers to vendors. You use this function to generate and distribute different types of vouchers as a part of your campaigns.

Integration

Loyalty management is integrated with the following channels:

  • Interaction Center

    In the Interaction Center (IC), the Loyalty IC Agent (IC_LOY_AGENT) business role is available. Membership management is integrated into the IC, and the agent has access to all the membership management activities available within the WebClient UI.

    For more information, see Customer Access to Loyalty Programs.

  • SAP Web Channel Experience Management

    Vendors can provide Web shop customers with point-consuming vouchers to use either in the Web shop, or in a bricks-and-mortar store.

    For more information, see SAP Library for SAP Web Channel Experience Management on SAP Help Portal at http://help.sap.com/wecInformation published on SAP site. Choose a release. In SAP Library, choose Start of the navigation path SAP Web Channel Experience Management Next navigation step E-Marketing Next navigation step Loyalty Management End of the navigation path.

  • CRM Web Channel

    Note Note

    Loyalty integration is only available for SAP E-Commerce with SAP CRM. In SAP E-Commerce with SAP ERP, loyalty integration is not supported.

    End of the note.

Prerequisites

You have made settings for complaints integration in Customizing for Customer Relationship Management under:

  • Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Next navigation step Coupons Next navigation step Define Voucher Code Variants End of the navigation path

  • Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Next navigation step Campaign Execution Next navigation step Define Number Range Intervals for Voucher Codes End of the navigation path

  • Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Next navigation step Campaign Execution Next navigation step Business Add-Ins Next navigation step BAdI: Convert Voucher Code to Alphanumeric Form End of the navigation path

To use this function, you must activate the business function Loyalty Productivity (CRM_LOY_PROD).

Features

You can use this function to create and generate the following different types of vouchers:

  • Anonymous vouchers

    This type of voucher is distributed in the form of promotional flyers, which are handed out to potential customers or sent via e-mail or SMS. They contain a code, which can be used in the Web shop. The code can also be mentioned in a call to the Interaction center. This type of voucher is used to acquire new customers.

  • Personalized vouchers

    This type of voucher is created for individual business partners or members. This type of voucher can have unique codes on every voucher or an identical code on all the vouchers.

  • Tell-a-friend vouchers

    You can generate and distribute tell-a-friend vouchers, which are similar to personalized vouchers. A business partner is sent a voucher, which cannot be consumed by that business partner, but can be given to a friend. If the friend uses that voucher, you can thank the business partner by sending a voucher.

  • Point-consuming vouchers

    This type of voucher is similar to personalized vouchers. Members use these vouchers to buy products using points. When a member uses a point-consuming voucher, the corresponding number of points are subtracted from the member's account.

Activities

  • You can generate and distribute different types of vouchers.

  • You can search for vouchers, make mass changes to voucher status, and generate voucher codes.

  • Customers use vouchers to buy products using a sales order in the Web shop or the Interaction Center, or at a point of sale (POS).