Vouchers are electronic coupons with defined monetary values or discounts, indicating a credit against future purchases or expenditures. Vouchers are used in loyalty programs to bind customers to vendors. You use this function to generate and distribute different types of vouchers as a part of your campaigns.
Loyalty management is integrated with the following channels:
In the Interaction Center (IC), the Loyalty IC Agent
(IC_LOY_AGENT
) business role
is available. Membership management is integrated into the IC, and the agent has access to all the membership management activities available within the WebClient UI.
For more information, see Customer Access to Loyalty Programs.
SAP Web Channel Experience Management
Vendors can provide Web shop customers with point-consuming vouchers to use either in the Web shop, or in a bricks-and-mortar store.
For more information, see SAP Library for SAP Web Channel Experience Management on SAP Help Portal at http://help.sap.com/wec. Choose a release. In SAP Library, choose .
Note
Loyalty integration is only available for SAP E-Commerce with SAP CRM. In SAP E-Commerce with SAP ERP, loyalty integration is not supported.
You have made settings for complaints integration in Customizing for Customer Relationship Management
under:
To use this function, you must activate the business function Loyalty Productivity (CRM_LOY_PROD
).
You can use this function to create and generate the following different types of vouchers:
Anonymous vouchers
This type of voucher is distributed in the form of promotional flyers, which are handed out to potential customers or sent via e-mail or SMS. They contain a code, which can be used in the Web shop. The code can also be mentioned in a call to the Interaction center. This type of voucher is used to acquire new customers.
Personalized vouchers
This type of voucher is created for individual business partners or members. This type of voucher can have unique codes on every voucher or an identical code on all the vouchers.
Tell-a-friend vouchers
You can generate and distribute tell-a-friend vouchers, which are similar to personalized vouchers. A business partner is sent a voucher, which cannot be consumed by that business partner, but can be given to a friend. If the friend uses that voucher, you can thank the business partner by sending a voucher.
Point-consuming vouchers
This type of voucher is similar to personalized vouchers. Members use these vouchers to buy products using points. When a member uses a point-consuming voucher, the corresponding number of points are subtracted from the member's account.
You can generate and distribute different types of vouchers.
You can search for vouchers, make mass changes to voucher status, and generate voucher codes.
Customers use vouchers to buy products using a sales order in the Web shop or the Interaction Center, or at a point of sale (POS).