With SAP Customer Relationship Management (SAP CRM), organizations can analyze, plan, execute, and measure marketing activities through all inbound and outbound interaction channels to build long-term, profitable relationships. They can implement inbound and outbound campaigns that are multichannel and multiwave, and they can develop and execute the best marketing strategy by using constraint-based optimization techniques to determine the best marketing mix.
The software for campaign management uses or is integrated with various other areas or functions in SAP CRM:
Related Areas or Functions |
More Information |
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Marketing framework in SAP CRM |
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Marketing professional business role |
Customizing for |
For configuration settings, see the Campaign Management
business scenario in SAP Solution Manager.