Function documentationCampaign Management

 

With SAP Customer Relationship Management (SAP CRM), organizations can analyze, plan, execute, and measure marketing activities through all inbound and outbound interaction channels to build long-term, profitable relationships. They can implement inbound and outbound campaigns that are multichannel and multiwave, and they can develop and execute the best marketing strategy by using constraint-based optimization techniques to determine the best marketing mix.

Integration

The software for campaign management uses or is integrated with various other areas or functions in SAP CRM:

Related Areas or Functions

More Information

Marketing framework in SAP CRM

Marketing

Marketing professional business role

Customizing for Customer Relationship Management under Start of the navigation path UI Framework Next navigation step Business Roles End of the navigation path

Prerequisites

For configuration settings, see the Campaign Management business scenario in SAP Solution Manager.