You can use the SAP Customer Relationship Management (SAP CRM) application to support business processes in the area of loyalty management. These processes include the planning of loyalty programs, management of memberships and loyalty points, processing of member activities, and customer self-service in Web shops.
You can use the objects and functions described here to track customer behavior, to identify which customers are most valuable and take steps to retain them, and to encourage specific customer behavior.
The software for loyalty management uses or is integrated with various other areas or functions:
Related Areas or Functions |
More Information |
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Marketing framework in SAP CRM |
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Rule builder |
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Business roles:
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Customizing for |
Channels:
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Sales orders |
For configuration settings, see the Loyalty Management
business scenario in SAP Solution Manager.