Function documentationLoyalty Management

 

You can use the SAP Customer Relationship Management (SAP CRM) application to support business processes in the area of loyalty management. These processes include the planning of loyalty programs, management of memberships and loyalty points, processing of member activities, and customer self-service in Web shops.

You can use the objects and functions described here to track customer behavior, to identify which customers are most valuable and take steps to retain them, and to encourage specific customer behavior.

Integration

The software for loyalty management uses or is integrated with various other areas or functions:

Related Areas or Functions

More Information

Marketing framework in SAP CRM

Marketing

Rule builder

Rule Builder

Business roles:

  • Loyalty professional (LOY_PRO)

  • Loyalty professional IC agent (IC_LOY_AGENT)

Customizing for Customer Relationship Management under Start of the navigation path UI Framework Next navigation step Business Roles End of the navigation path

Channels:

  • Interaction Center WebClient

  • SAP Web Channel Experience Management

  • CRM Web Channel

Sales orders

Sales Orders

Prerequisites

For configuration settings, see the Loyalty Management business scenario in SAP Solution Manager.