Marketing Project

An object used in the planning and execution of marketing-related practices.

Structure

All marketing projects derive their business logic from corresponding object types. The object type determines aspects of the business logic such as system statuses and the business data that you can enter in the marketing project.

For some marketing projects, you can make settings for additional aspects of their business logic. These marketing projects derive their business logic from the corresponding object type and a marketing project type.

You define marketing project types in Customizing for Customer Relationship Management under Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Basic Data Define Types/Objectives/Tactics End of the navigation path . You can define multiple marketing project types.

You can assign status profiles to all marketing project types. For more information, see Status Management.
Depending on the category of the marketing project type, you can make additional settings.

The following table lists the object types that we deliver, the corresponding marketing projects and categories, and the business scenarios that they are designed to support.

Object Type ID	Marketing Project	Category	Business Scenario
AGR	Agreement	None; you cannot define a marketing project type	Trade promotion management
CPG	Campaign	Campaign (CP)	Campaign management
CPT	Campaign element (task)	Campaign (CP)	Campaign management
DLM	Deal	Trade Promotion and Deal (TP)	Trade promotion management
INI	Initiative	MDF Initiative (IN)	Market development funds
INT	Initiative element (task)	MDF Initiative (IN)	Market development funds
LOY	Loyalty program	Loyalty Program (LY)	Loyalty management
MPL	Marketing plan	Marketing Plan (MP)	Marketing resource management, all marketing business scenarios
MPT	Marketing plan element (task)	Marketing Plan (MP)	Marketing resource management, all marketing business scenarios
PGM	MDF program	MDF Program (PG)	Market development funds
RRG	Reward rule group	Reward Rule Group (RG)	Loyalty management
RRL	Reward rule	Reward Rule (RL)	Loyalty management
SPG	MDF special program	MDF Special Program (SP)	Market development funds
TPM	Trade promotion	Trade Promotion and Deal (TP)	Trade promotion management
TPT	Trade promotion element (task)	Trade Promotion and Deal (TP)	Trade promotion management

The marketing projects that you create are part of a hierarchy of related marketing projects. The hierarchy is determined by the object type. You use this hierarchy to organize your marketing projects, and to navigate between them.

When you create or edit a marketing project, you enter your business data. For more information, see General Data for Marketing Projects.

When you edit a marketing project, the changes are recorded in a change history. For more information, see Change History for Marketing Projects.

For campaigns, you can specify whether or not your campaign uses SAP Real-Time Offer Management capabilities. For more information about how to set up the campaign type RTOM, see Customizing for Customer Relationship Management under Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management SAP Real-Time Offer Management SAP Real-Time Offer Management Integration End of the navigation path .

To use the object with SAP Real-Time Offer Management, you must activate business function SAP Real-Time Offer Management (CRM_RTOM_1).

For more information, see SAP Real-Time Offer Management.

Integration

You can display and edit your marketing projects in the marketing calendar.

Recommendation

We now recommend that you use the integrated marketing calendar as your central point of entry for information about ongoing and planned marketing activities. For more information, see Integrated Marketing Calendar.

End of the recommendation.